Get The Companion Guide To The Alter Ego Effect™ Book

Get our free Companion Guide to Todd Herman's WSJ best-selling book, so you can activate peak performance, when it matters most.

Get results you never thought possible — through your secret identity. 

Using the proven Alter Ego Effect™ Method, you can tap into the imagination-driven behavior you used as a child in a methodical way — building your own secret identity to respond to the challenges you face as an adult.

In this free guide, you’ll discover:

  • ​The Field of Play model and how both external and internal factors influence how we perform,
  • ​What a Moment of Impact is and examples to help you narrow in on the moments when you need an Alter Ego most,
  • A list of Positive Emotions so you can pick the ones most important for your Alter Ego to embody,
  • ​An Action Layer list to help you define what behaviors and results you’ll experience in your Extraordinary World,
  • Examples of Character Traits so you can continue to flesh out the details of your Alter Ego,
  • ​And so much more!

I'm Todd Herman.

I’ve worked with elite athletes, peak performers and entrepreneurial leaders for over 22 years, helping them achieve their most ambitious goals by becoming more resilient, creative, confident and courageous.

I’ve clocked over 15,000 hours on the field of play working one-on-one with people from all backgrounds and circumstances to develop an impenetrable mindset.

When you train & coach so many elite professionals, you get to see what they ACTUALLY do to win. My execution and mindset strategies and systems are used by businesses, entrepreneurs, entertainers, and athletes doing hard things.

In this free Companion Guide, I’ll share some of the nuances around The Alter Ego Effect™ as well as many examples you can draw on for inspiration while you create your own, powerful secret identity...

Click the button below to grab your free copy of the Companion Guide now.

In an incredibly relatable journey that guides you through the process to show up in every opportunity or situation in your life, (in ways what you know you are capable but struggle to overcome self-doubt, family stories, or past trauma), this book is about to change the "field of play" for me in many ways.
I’d heard about Alter Ego’s before from Todd Herman, and even put them into practice in my business, but Todd’s stories, examples and framework in the book for putting into practice these secret identities has shifted my view of how I can use DIFFERENT Alter Ego’s in the areas I struggle most.
Interestingly, it’s not only “work” that I am challenged to show up how I need to, it’s at home, too.
I’m on chapter 11 of the audio book right now, and can tell you, this book is a game-changer for me as a mom, a wife and a leader.
I'll be gifting this book to every member of my team, as well as friends and clients alike, because who can't use a little motivation to bring out the hero inside? So Good. 
Trivinia Barber

Activate peak performance, 
when it matters most…

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