GET THE COMPANION GUIDE TO THE ALTER EGO EFFECT™ BOOK
FROM AWARD WINNING HIGH PERFORMANCE COACH TODD HERMAN
Unlock The Hero Inside You
What if the obstacles holding you  
back are all in your head?
You already have the tools to get everything you want and more.The Alter Ego Effect is how elite performers show up with their best selves.
Unlock the HERO inside you and start kicking ass. 
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What if the games you played as a child were the greatest gift to helping you achieve more today?
Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion or whatever captured their imagination. And yet, that natural creativity is slowly squeezed out of us because we think it’s childish or it’s ‘time to grow up.’  
Todd Herman shows you HOW TO unleash a new version of yourself, ready-made to kick-ass!
Herman has been coaching champions in every field for over twenty years, and he’s helped them bring out their Heroic Self to transcend the forces pulling them into the Ordinary World. While anyone attempting ambitious things faces adversity, resistance and challenges, Herman, asks a new question: 
“Who or what needs to show up to make success inevitable?”
In The Alter Ego Effect, Herman shows you how to activate the Heroic Self already nested inside of each of us, through countless stories from salespeople, executives, entertainers, athletes, entrepreneurs, creatives and historical figures. 

He reveals that you may not be using those traits in the moments when you need them the most.


Who Is The Alter Ego Effect For?
From the creative entrepreneur who resisted their craft, to the accomplished military officer who wanted to be a warmer dad at home, Todd Herman’s clients have discovered there is no end to the parts of their lives they could improve by using Alter-Egos.
Entrepreneurs
Leverage your Alter Ego to confidently wear all the hats of entrepreneurship and shield yourself from the doubts, fears, and worries that crop up.
athletes & entertainers
Stepping onto the field, stage, court, or any arena demands a level of self-confidence and peak-performance that an Alter Ego can help sustain. 
sales professionals
Use your Alter Ego to bust through common barriers and unleash the skills you already have to win the sale.
CREATIVES
Find out how others have used Alter Egos to break free from doubt, fear, and impostor syndrome and start getting more of yourself out there.
FAMILIES
Tap into your Alter Ego to enjoy family time even after a long, hard day. PLUS help your kids overcome self-doubt with their own Superpowers!
YOU!
No matter what internal demons you battle, an Alter Ego is the fastest, and most powerful way to bring the best of you to the world you live in!
JOIN THE COMMUNITY
Join a community of like-minded superheroes where you can continue to develop your strengths, learn more about using an Alter Ego to have more fun with life and surprise yourself with what you can achieve.
FROM AWARD WINNING HIGH PERFORMANCE COACH TODD HERMAN
About Todd Herman
After twenty-one years of working with elite athletes, performers and leaders, Todd Herman breaks down how to tap into your Alter Ego and achieve the seemingly impossible.
His professional programs are delivered to over 200,000 professionals annually in 73 countries and has been featured on Sky Business News, The Today Show & Today Show Australia, the NY Times, CBS Radio, Huffington Post, Business Insider and the Boston Herald has called him a “Training Superstar”.

Herman also shares his own story: He knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using Superman’s classic trick—putting on a pair of glasses—he learned to trigger the specific traits he needed to achieve his goals.
Why I Wrote This Book
I’m on a mission to show people the true, raw power an Alter Ego can bring to their life. 
  • ​I’ve spent over 15,000+ hours working with elite performers in multiple fields applying the Alter Ego and now I want to bring this concept and my process out of the world of the elite and into the mainstream, so more people can realize their greatness.
  • ​To show you, even though you constantly face daily obstacles, you can still have fun, be more playful and un-tap the dynamic force of your imagination to create a completely new experience for yourself. 
  • ​To empower more people to get out of their own way, and help them realize a new possibility. The way the mind processes an Alter Ego, it creates a hidden door to access more of your capabilities and move around challenges with more calm, confidence and conviction.
  • ​To share many examples of people that have used Alter Egos throughout history, so you know you’re a part of a larger tribe. In fact, the glasses on the cover are a symbol of one of the most important figures of our time! There are numerous stories of others I can’t wait to share with you!
As you dig into this book, you’ll most likely have the response thousands have shared with me over the years with hushed tones, “I feel like I’ve already been using this.”  

And my response has always been the same, “I know you have. Because it’s the most natural thing to do as a human being — use your imagination to play with a new idea of who you are, what you can do, so you can create a different result.”
Order Your Copy
Click on the icon of your favorite bookseller below to order!
Amazon
Barnes & Noble
BAM
Indiebound
Powell's
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About The Author
After twenty-one years of working with elite athletes, performers and leaders, Todd Herman breaks down how tap into your Alter Ego and achieve the seemingly impossible
His professional programs are delivered to over 200,000 professionals annually in 73 countries and has been featured on Sky Business News, The Today Show & Today Show Australia, the NY Times, CBS Radio, Huffington Post, Business Insider and the Boston Herald has called him a “Training Superstar”.

Herman also shares his own story: he knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using superman’s classic trick—putting on a pair of glasses—he learned to trigger the specific traits he needed to achieve his goals
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