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Q: What do top selling products like the iPhone, Spanx, or even the book 'Atomic Habits' have in common?
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Q: What do top selling products like the iPhone, Spanx, or even the book 'Atomic Habits' have in common?
A: They have the 5 key building blocks of profitable products, that are easy to sell. (AKA - The 5 Fits.)
A: They have the 5 key building blocks of profitable products, that are easy to sell. (AKA - The 5 Fits.)
And in a live workshop with me, you’ll get 'The 5 Fits Framework', for building profitable products, and you'll be adding this lucrative ‘Built to Win’ system to your business.
 
(Take advantage of this training we only reserve for our private $10k+ clients right here.)
And in a live workshop with me, you’ll get 'The 5 Fits Framework', for building profitable products, and you'll be adding this lucrative ‘Built to Win’ system to your business.
 
(Take advantage of this training we only reserve for our private $10k+ clients right here.)

Nobody Likes Guessing At Product Success…

Don’t Make It Harder Than It Already Is…

Dear Entrepreneurs, Experts, & Modern Coaches,

Hi, I’m Todd Herman, and I’ll fully introduce myself in a moment.

But this is about one of the critical parts of your business you spend over half your time either thinking about or indirectly controlled by.

Your Product. Your Service. Or, Your Program.

You know… the thing you package up and sell to your ideal customers or clients.

And the sad part is most entrepreneurs follow ‘the feel method’ for creating something so critical to their success.
- “Hmmm, what’s that person selling their clients? I think I’ll do the same….” (The assumption is their thing is selling.)

- “This should work… I mean, I’d buy it.” (Except, you know how all the things are connected in your head, but your prospect doesn’t.)

- “Let me take something from this and something from that, and then I’ll market it over here.” (There are so many assumptions being made that A LOT of things have to go right for it to work.)
When staring at those words, we might laugh. However, they’re a lot closer to the truth than not.

Nobody Likes Guessing At Product Success…

Nobody Likes Guessing At Product Success…

Starting, Building, and Scaling a business is hard enough, and guessing at one of the essential parts of your business foundation, your product, makes it harder than it needs to be!

I don’t know about you, but I’m not a big fan of adding uncertainty.

I like predictability. 
(If you watched the short video above, you’d know I wasted time, money, and attention on the wrong things in my business.)
And because I was tired of losing with the products I was launching in my business 20+ years ago, I developed a framework to create products that were ‘Built to Win’ from the start.
What you’re looking at is something I call the ‘The 5 Fits Canvas’.

I call it the 5 Fits Canvas because it unites the five success factors of a product or service offering onto one simple sheet. 

And when those five parts fit together flawlessly, you’ll have a VERY profitable product that’s easy to market and sell.

We use this simple framework to:

  • Create profitable products,
  • Evaluate products to see why they might not be winning, and
  • Stress-test whether a product will complicate a business or keep it aligned and simple.
Businesses need great assets. 

And this simple tool makes a huge impact on your business!
"This process made it so obvious where I was complicating my offer, and my business."
Lori Mercer
"This process made it so obvious where I was complicating my offer, and my business."
Lori Mercer
3-Step Plan
JOIN
 Join the Built To Win Workshop.
CREATE
 Create a 5 Fits Product©.
ENJOY
Enjoy the profits & simplicity.
Are you someone that's extremely motivated to lead your business & life on your own terms?
I want to invite you into a new possibility for next year. Because it's time to leave the frantic pace, the world of chaos, and the path of following what others do behind in 2022.

And usher into 2023 a peak performing business that lights you up, hits goals with ease AND allows you the time and financial freedom to still enjoy your life.
Introducing: 
The Built To Win Workshop
The Smarter, Faster, Better Way To Build Profitable Products
By the end of this 3-hour virtual workshop...you'll have mapped out a product, service, or program that’s designed to be profitable AND easy to market and sell.
You CAN have a business that:
By the end of this 3-hour virtual workshop...you'll not only get a high-level plan for your business growth this year it will be stress-tested against your personal goals & lifestyle.

It's time to get off the business dominating your life rollercoaster that not only zaps your energy, but sacrifices relationships with the people most important to you.
You CAN have a business year that:
  • Doesn’t break when you start to scale
  • Acquires leads and customers with ease
  • Is built off of simple AND effective marketing
  • ​Has clear priorities to hit financial targets
  • No longer starts and stops initiatives
  • Doesn’t waste time, team, or money
  • Establishes an unbeatable competitive advantage
  • ​Let’s you do more of the work you enjoy
  • Lets you do more of the work you love
  • Allows for plenty of time with family & friends
  • Hits your financial targets with ease + less stress
  • Establishes an unbeatable competitive advantage
  • Supports the lifestyle you want
  • Prevents you from being a slave to your own ambition
What You’re Going to Experience During the Workshop…
In just 3 hours over Zoom, you'll:
  • Validate Your Product/Service/Program is Built To Win with A Methodical Approach
  • Tighten Your Focus on WHO Would Benefit the Most, With the ‘Above & Below The Motivation Line Method’
  • Customize Your Marketing Approach to the Pricing of Your Product
  • Nail Your Pricing, So It’s Designed to Be Profitable
  • Use the ‘T.T.V’ Prompt to Wow Clients Faster, and Create More Testimonials
  • Have Dedicated Time and Accountability to Create a Powerful Asset in Your Business Growth
But, What If I’m…
WHO IT’S NOT FOR…
  • Someone who hates following a process.
  • Someone who doesn’t like following a disciplined approach and wants to continue to ‘free-wheel’ it.
  • ​Someone that isn’t coachable or pleasant to be around. (This is a group workshop, and I don’t waste my time with energy vampires, and I don’t want others to either.)
  • ​Someone that doesn’t have a business yet. (This process isn’t for people with zero entrepreneurial success.)
WHO IT’S FOR…
  • People that like to compete and win with great products.
  • Someone that has existing products or services, but is feeling like their business is complex or chaotic.
  • ​Someone that is serving multiple markets.
  • ​Someone who values their time and money, but also recognizes that strong fundamentals are important for business success.
  • ​Someone who wants to build a profitable business with structure.
3-Step Plan:
JOIN
 Join the Built To Win Workshop.
CREATE
 Create a 5 Fits Product©.
ENJOY
Enjoy the profits & simplicity.

Introducing: 
The Built To Win Workshop

The Smarter, Faster, Better Way To Build Profitable Products

By the end of this 3-hour virtual workshop...you'll have mapped out a product, service, or program that’s designed to be profitable AND easy to market and sell.
You CAN have a business that:

Introducing: 
The Built To Win Workshop

The Smarter, Faster, Better Way To Build Profitable Products

By the end of this 3-hour virtual workshop...you'll have mapped out a product, service, or program that’s designed to be profitable AND easy to market and sell.
You CAN have a business that:
  • Doesn’t break when you start to scale
  • Acquires leads and customers with ease
  • Is built off of simple AND effective marketing
  • Has clear priorities to hit financial targets
  • No longer starts and stops initiatives
  • Doesn’t waste time, team, or money
  • ​Establishes an unbeatable competitive advantage
  • Let’s you do more of the work you enjoy
What You’re Going to Experience During the Workshop…
In just 3 hours over Zoom, you'll:
  • Validate Your Product/Service/Program is Built To Win with A Methodical Approach
  • ​Tighten Your Focus on WHO Would Benefit the Most, With the ‘Above & Below The Motivation Line Method’
  • Customize Your Marketing Approach to the Pricing of Your Product
  • ​Nail Your Pricing, So It’s Designed to Be Profitable
  • Use the ‘T.T.V’ Prompt to Wow Clients Faster, and Create More Testimonials
  • ​Have Dedicated Time and Accountability to Create a Powerful Asset in Your Business Growth
Can't make it live due to a scheduling conflict? 
But, What If I’m…
WHO IT’S NOT FOR…
  • Someone who hates following a process.
  • Someone who doesn’t like following a disciplined approach and wants to continue to ‘free-wheel’ it.
  • ​Someone that isn’t coachable or pleasant to be around. (This is a group workshop, and I don’t waste my time with energy vampires, and I don’t want others to either.)
  • ​Someone that doesn’t have a business yet. (This process isn’t for people with zero entrepreneurial success.)
WHO IT’S FOR…
  • People that like to compete and win with great products.
  • Someone that has existing products or services, but is feeling like their business is complex or chaotic.
  • ​Someone that is serving multiple markets.
  • ​Someone who values their time and money, but also recognizes that strong fundamentals are important for business success.
  • ​Someone who wants to build a profitable business with structure.
OKAY, THIS IS GREAT BUT WHY WOULD YOU DO THIS FOR ONLY $200?
You’re right… this is a fantastic opportunity to get a valuable part of your business worked on in a very short time. 

And yes, $200 isn’t much for something that will generate thousands, or millions of dollars like our business.

And yes, this training is normally just for private clients…

...but we’re doing this as a test to see if it helps us get in front of top level people, give them a great experience, and see if some would join us in our coaching & mentoring programs.

We help people solve a critical part of their business to help them make more money, with a lot less effort… and some would love to work with us more.

It’s pretty simple. So we’ll see if it works.

If you want to feel more confident with your products or services, and build more momentum in your year than join me in this virtual workshop!

If this workshop helped save you from:

 - Hours, weeks or months on trying to push out a product people aren’t responding too,

 - Wasted money on team, outsourcers, or marketing, or

 - The challenge of having multiple products that aren’t meeting your goals.

What would that be worth to you?

I don’t know about you, but $10,000 would be a bargain.

And because we want more business owners to succeed in 2023, we made the price a no brainer for you —

So, get instant and lifetime access to this workshop for only $200.

That’s 40 Starbucks coffees… or 8 large pizzas… or 100 snickers bars.

And none of those will have the effect on your life, like this workshop will!

And because we want more business owners to enjoy more profit, we made the price a no brainer for you —
Join me on this workshop for only $200.
The Story Supply Workshop:
  • Discover your signature brand story with the 5 P’s Formula.
  • Create a unified message that instantly attracts your perfect customer in seconds.
  • Identify your brand keyword theme so you never struggle with your marketing message again.
The Story Supply Guide: 
  • A simple yet comprehensive, fill-in-the-blank, digital guide to help you create and clarify your message — so you can implement with complete confidence. 
  • This workbook alone is pure gold and will guarantee you’re creating the right message for the right customer.
Story Amplifier Formula:
  • Learn how to apply your newly created message powerfully across all your company’s content like video, podcast, social posts, email, blogs, website, and more. 
  • Amplify your message and attract paying customers faster to build authentic and profitable relationships.
Make it easy to clarify your message like Stephanie & Adrienne:
OKAY, THIS IS GREAT BUT WHY WOULD YOU DO THIS FOR ONLY $200?
You’re right… this is a fantastic opportunity to get a valuable part of your business worked on in a very short time. 

And yes, $200 isn’t much for something that will generate thousands, or millions of dollars like our business.

And yes, this training is normally just for private clients…

...but we’re doing this as a test to see if it helps us get in front of top level people, give them a great experience, and see if some would join us in our coaching & mentoring programs.

We help people solve a critical part of their business to help them make more money, with a lot less effort… and some would love to work with us more.

It’s pretty simple. So we’ll see if it works.

If you want to feel more confident with your products or services, and build more momentum in your year than join me in this virtual workshop!

If this workshop helped save you from:

 - Hours, weeks or months on trying to push out a product people aren’t responding too,

 - Wasted money on team, outsourcers, or marketing, or

 - The challenge of having multiple products that aren’t meeting your goals.

What would that be worth to you?

I don’t know about you, but $10,000 would be a bargain.

And because we want more business owners to succeed in 2023, we made the price a no brainer for you —

So, get instant and lifetime access to this workshop for only $200.

That’s 40 Starbucks coffees… or 8 large pizzas… or 100 snickers bars.

And none of those will have the effect on your life, like this workshop will!

And because we want more business owners to enjoy more profit, we made the price a no brainer for you —
join me on this workshop for only $200.
Is there a money-back guarantee?
THE STORY SUPPLY™ EFFECT GUARANTEE
We expect you to experience a massive return on your investment when you implement Story Supply™ in your business.

So if you don’t agree that Story Supply™ is the easiest and most effective way to connect with your audience and easily grow your business, we insist on giving you your money back.

Take 7 days to experience Story Supply™ for yourself and your business…

And if you don’t feel that it deserves the same rave reviews as other top influencers have given us, email Taylor at support@contentsupply.com with your completed guidebooks for a full (no questions asked) refund.

Any more questions, feel free to reach out at support@contentsupply.com for a speedy reply.

Your success is our success!
See what others Say About Todd & His Training Programs:
"Todd has been a friend for years. He's smart, dedicated and truly committed to helping his clients create positive, lasting change."
Marie Forleo

Marie Forleo

Founder of B-School & host of MarieTV
"There's literally no one better than Todd when it comes to understanding your market, getting the most out of your business, & doing it in a way that you can do for the rest of your life."
Dan Martell

Dan Martell

SaaS Founder, Coach & Angel Investor
"Todd's a game changing expert and strategist who works with some of the most elite individuals in corporate America in boardrooms and also [with athletes] in the field."
Jim Kwik

Jim Kwik

Brain Coach, Learning Expert & Trainer
Have questions about the ‘Built To Win’ virtual workshop?
What size business is this workshop good for?
Businesses that are generating at least $5000 per month, and it’s super ideal for businesses doing six-figures and beyond.
Does it matter what industry I'm in?
While we’ve had all industries in our mentoring groups use this framework, we’re customizing this for digital entrepreneurs, modern coaches, and experts.
How is this different from all the other ‘create product offers’ out there?
I can’t comment on other peoples training, but this unique framework helps to solve the issue when entrepreneurs don’t think through the 5 Fits, and how they all need to work together to create a profitable product that’s easy to market. I also know, that most people are selling people a blueprint for ‘how they did it’ instead of a framework that can be customized to your unique skills, assets, and circumstance.
Who is Todd Herman and why should I map out my products with him?
For the past 26 years, Todd Herman has focused on one thing and one thing only: “Helping ambitious people get out of their own way and succeed.”

Todd has spent more than 19,000 hours coaching ‘average performers’ into ‘top performers’ and top performers into ‘Champions’. Whether they were pro athletes, like Raphael Nadal, world-class teams like Real Madrid, or Digital Entrepreneurs like Amy Porterfield... he's been on the ‘field of play’ witnessing and guiding through the nuances of helping people win at their own game. 

Todd's programs are used in 19 Fortune 50 businesses and by 200,000+ professionals in 73 countries. He's been a leadership advisor to two self-made billionaires and Cisco Executives, and a performance advisor to members of the Spanish Royal Family. Todd has worked with employees from Shell Energy, Goldman Sachs and T-Mobile, as well as small business owners and passionate entrepreneurs busting to share their talents with the world.
Have questions about the ‘Built To Win’ virtual workshop?
What size business is this workshop good for?
Businesses that are generating at least $5000 per month, and it’s super ideal for businesses doing six-figures and beyond.
Does it matter what industry I'm in? 
While we’ve had all industries in our mentoring groups use this framework, we’re customizing this for digital entrepreneurs, modern coaches, and experts.
How is this different from all the other ‘create product offers’ out there?
I can’t comment on other peoples training, but this unique framework helps to solve the issue when entrepreneurs don’t think through the 5 Fits, and how they all need to work together to create a profitable product that’s easy to market. I also know, that most people are selling people a blueprint for ‘how they did it’ instead of a framework that can be customized to your unique skills, assets, and circumstance.
Who is Todd Herman and why should I map out my products with him?
For the past 26 years, Todd Herman has focused on one thing and one thing only: “Helping ambitious people get out of their own way and succeed.”

Todd has spent more than 19,000 hours coaching ‘average performers’ into ‘top performers’ and top performers into ‘Champions’. Whether they were pro athletes, like Raphael Nadal, world-class teams like Real Madrid, or Digital Entrepreneurs like Amy Porterfield... he's been on the ‘field of play’ witnessing and guiding through the nuances of helping people win at their own game. 

Todd's programs are used in 19 Fortune 50 businesses and by 200,000+ professionals in 73 countries. He's been a leadership advisor to two self-made billionaires and Cisco Executives, and a performance advisor to members of the Spanish Royal Family. Todd has worked with employees from Shell Energy, Goldman Sachs and T-Mobile, as well as small business owners and passionate entrepreneurs busting to share their talents with the world.
Create Products 'Built To Win' with Todd Herman
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